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Commercial Partnerships
Explore our insights and success stories on how we bring brands and sports together to shape the future of the industry.


B2S X Jamaican Basketball Association: Commercial partnership
B2S Group has partnered with the Jamaican Basketball Association (JaBA) to support the growth of basketball in Jamaica. The collaboration focuses on strategic guidance, commercial development, and long-term planning. B2S CEO Marlon Gilbert-Roberts emphasized the group's mission to help sports federations realize their full potential both on and off the court, marking a new chapter of impact and progress for Jamaican basketball.
May 12


PANINI X JFF: Commercial Partnership
B2S Group facilitated the JFF-Panini partnership, boosting Jamaican football’s global recognition and creating new revenue streams.
Mar 6


ADIDAS X JFF: Commercial Partnership
Jamaican football has entered a new era of world-class design, global recognition, and ambition, driven by the adidas-JFF partnership.
Mar 6


MEYBA X GFF: Commercial Partnership
B2S Group facilitated the partnership between the Guyana Football Federation and Meyba, launching new kits that reflect Guyana's heritage.
Mar 6


BWS X GFF: Commercial Partnership
B2S Group facilitated the partnership between GFF and Blue Water Shipping, leading to the creation of the Blue Water Shipping Stadium.
Mar 6
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