JaBA x adidas: the first-ever apparel deal in Jamaican basketball history. Brokered by B2S Group — a new era for the Jamaica Men's National Basketball Team.

B2S Group has partnered with the Jamaican Basketball Association (JaBA) to support the growth of basketball in Jamaica. The collaboration focuses on strategic guidance, commercial development, and long-term planning. B2S CEO Marlon Gilbert-Roberts emphasized the group's mission to help sports federations realize their full potential both on and off the court, marking a new chapter of impact and progress for Jamaican basketball.

B2S Group facilitated the JFF-Panini partnership, boosting Jamaican football’s global recognition and creating new revenue streams.

Jamaican football has entered a new era of world-class design, global recognition, and ambition, driven by the adidas-JFF partnership.