The 2026 FIFA World Cup presents an unparalleled opportunity for all Football Associations, in particular for the Caribbean Football...

Introduction The sports industry is a fast-evolving landscape where financial success, athletic performance, and strategic foresight...

Introduction Explore the growing momentum behind women's sport: sponsorship and media exposure , highlighting rising viewership,...

Introduction At B2S Group, we’ve conducted a breakdown of FIFA's internal analysis for the 2023-2026 revenue projections, providing a...

Introduction: A Market in Transformation The sports sponsorship landscape has reached a tipping point. What was once a simple game of...

A Slam Dunk for Jamaican Basketball 🏀🇯🇲 We're proud to announce our new partnership with the Jamaican Basketball Association (JaBA)!...

B2S Group facilitated the JFF-Panini partnership, boosting Jamaican football’s global recognition and creating new revenue streams.

Jamaican football has entered a new era of world-class design, global recognition, and ambition, driven by the adidas-JFF partnership.

B2S Group facilitated the partnership between the Guyana Football Federation and Meyba, launching new kits that reflect Guyana's heritage.

B2S Group facilitated the partnership between GFF and Blue Water Shipping, leading to the creation of the Blue Water Shipping Stadium.