How organisations can turn emerging trends into measurable value this year The year 2026 will be a significant year for sport; it's a year of execution.Following years of experimentation with digital transformation, fan engagement tools, and commercial innovation, the sports industry now enters a phase where strategic choices will produce visible outcomes . With the FIFA World Cup 2026 and Milano–Cortina Winter Olympics 2026  acting as global accelerators, many organisations

Discover why modern sports agents are more than dealmakers, they're career architects. From navigating complex transfers in football to managing long-term sponsorships in cycling, licensed agents protect athletes’ futures. Learn how choosing the right, qualified representation can be the difference between short-term gain and lasting legacy.

With the 2026 FIFA World Cup on the horizon, CFU nations have a prime chance to elevate their global presence. Guyana and Jamaica stand out with visionary rebranding and strategic partnerships—Guyana through cultural identity and MEYBA, and Jamaica via digital innovation with Adidas and Panini. Their success shows how bold branding, collaboration, and diaspora engagement can unlock investment, tourism, and legacy-building for Caribbean football.