MEYBA X GFF: Commercial Partnership
- Jellis De Prins
- Mar 6
- 2 min read
Updated: Mar 7
B2S Group and the Guyana Football Federation: Unveiling a Bold New Chapter in Guyanese Football
The launch of the Guyana Football Federation’s (GFF) stunning new kits, designed in partnership with Meyba, represents a transformative moment in the evolution of Guyanese football. At B2S Group, we are proud to have facilitated this partnership, providing legal and commercial support to bring this ambitious project to life.
This collaboration underscores our commitment to fostering innovation and excellence in the sports business landscape. A Kit That Embodies Heritage and Ambition Crafted by the renowned European sportswear brand Meyba, the new kits are a bold statement of pride and ambition.
Featuring vibrant national colors and iconic symbols such as the jaguar, these jerseys reflect the essence of Guyana’s rich cultural heritage and the indomitable spirit of its people. They’re not just uniforms but a celebration of the nation’s identity and aspirations for the future of football. The creative concept was brought to life through a dynamic photoshoot produced in Georgetown by Be A Legend. This effort captured the excitement and passion of the players and fans, illustrating the profound connection between the national teams and their supporters.
Building a Stronger Future Through Collaboration This partnership with Meyba marks the beginning of a stylish new era for Guyanese football. The multi-year agreement will see Meyba outfitting the Golden Jaguars and Lady Jaguars with high-performance home and away kits, designed to inspire and energize athletes on and off the field. These jerseys will make their debut in December 2024 and will be available for purchase online and in retailers worldwide.
Our involvement extended beyond brokering the partnership. We provided comprehensive legal support to establish a solid foundation for the collaboration, ensuring both the GFF and Meyba can maximize the potential of this alliance. Marlon Gilbert-Roberts, co-founder and CEO of B2S Group, expressed, “This partnership will undoubtedly build the commercial strength of the GFF and help to foster future success both on and off the pitch.” Celebrating a Milestone for Caribbean Football This achievement adds to B2S Group’s growing portfolio of impactful partnerships in the Caribbean region, which includes collaborations with the Jamaica Football Federation and global brands such as adidas and Panini. These strategic alliances exemplify our dedication to driving the growth of football in the Caribbean and creating value where sports and business intersect.
Looking Ahead At B2S Group, we believe in the power of partnerships to transform ambitions into reality. The collaboration between the GFF and Meyba exemplifies this vision, as it combines innovative design, cultural pride, and a shared commitment to excellence. We look forward to seeing the Golden Jaguars and Lady Jaguars shine in their new kits and to continuing our mission of supporting the development of sports in Guyana and beyond.
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