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ABOUT

At B2S, we provide strategic and commercial solutions to help sports organizations grow. From compliance to revenue strategies, we drive innovation and long-term success, empowering our partners to thrive in a dynamic industry.

Mission Statement

At B2S Group, our mission is to be the perfect partner for all stakeholders in the sports business. With over 35 years of experience, we deliver expert strategic and business solutions tailored to empower sports organizations, teams, and brands.


Through innovative strategies and strategic partnerships, we bridge the gap between sports and business, driving sustainable growth and success in an ever-evolving industry.

Vision Statement

Our vision is to be the global leader in sports consultancy, redefining the intersection of sports and business through professionalism, strategic alliances, and an unwavering commitment to honesty and transparency.

 

We strive to drive the sports industry forward by embracing innovation, harnessing data-driven strategies, and adapting to an ever-evolving landscape. 

 

As forward-thinking pioneers, we continuously evolve with the industry, leveraging technology and insights to deliver transformative solutions.

 

Through impactful conferences, partnerships, and initiatives, we aim to inspire growth, create lasting value, and build a future where sports and business thrive together on a global scale.

Values

  • Professionalism:
    We maintain the highest standards of conduct, skill, and training in every engagement. Our commitment to excellence shapes how we interact with clients, partners, and stakeholders.

 

  • Sportsmanship:
    We champion fairness, respect, and generosity. Our approach is built on transparency, honesty, and ensuring that every business interaction is grounded in trust and integrity.

 

  • Collaboration:
    We recognize the power of our extensive network and strategic partnerships, including collaborations with universities, experts, and key industry players to deliver optimal solutions for our clients.

 

  • Innovation:
    At the cutting edge of the sports business, we continuously embrace new challenges and trends, offering creative and forward-thinking solutions powered by technology.

 

  • Client centricity:
    We see our clients’ success as our own. We prioritize understanding their needs and delivering tailored, results-driven strategies that empower them to reach their goals.

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